Tim Trefren is one of the founders of Mixpanel, Inc. a real-time analytics service that helps companies understand how users behave with web applications. When most people think of web analytics, they think about pageview tracking; basically, measuring which pages on a website are being viewed. Pageview tracking is a well-established technology, …

This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. The notion of getting into social media might seem overwhelming for any small business. Spending time upfront before launch to create a plan with goals that includes how …

As predicted, 2010 is shaping up to be the year of location . An unlikely entrant has just thrown its hat into the location-based social networking ring. Nokia, by way of Ovi Maps, has just introduced location-sharing to their smartphone users. The new Ovi Maps , which you may recall just gifted users with free turn…

This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. Small business owners may have more of a need than most to be able to access their chosen suite of productivity tools from more than one computer …

The New York Times website is set to charge readers for access. A decision is expected in days and an announcement “within weeks”, according to a report. The Times will likely deploy a metered system, meaning you can read a certain number of articles for free before you’re …

Kevin Nakao is VP of Mobile & Business Search for Whitepages.com, a Top 50 Web and Mobile Publisher. You can find him on Twitter , and on the Whitepages Blog where he writes about mobile, local search, and social media. According to AdMob, iPhone and Android users now account for 82% …

Howard Greenstein is a Social Media Strategy and Marketing consultant, and President of the Harbrooke Group . He’s also a national board member of Social Media Club . Google Wave is an innovative new way for people to communicate and collaborate. But as Gina Tripani, author of The Complete Guide To Google Wave , noted in…

Dallas Lawrence is Chair of the Social and Digital Media Practice at Levick Strategic Communications , the nation’s top crisis communications firm. He blogs on emerging digital media trends and best practices for social media engagement on Bulletproof Blog . Connect with him on Twitter @dallaslawrence . The Federal Trade Commission (FTC) is finally catching up to the…

2009 has been an absolutely huge year for movies, with record-breaking box office numbers and more aliens, Transformers, Terminators, vampires and flying houses than we can count. So many movies have come out this year, I’d practically forgotten about how bad Terminator: Salvation really was and how hard I laughed at The…

This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. Twitter. Facebook. LinkedIn. MySpace. Foursquare. Brightkite. Posterous. Tumblr. The list of social networks and social media tools goes on and on, and as a small business owner, …