When the clock runs out on Super Bowl XLIV tomorrow, the Gatorade that gets dumped on the winning coach’s head will be one of three new sports drinks that the beverage company has debuted in Miami over the past week, the culmination of a marketing blitz that has made heavy use of social media and…

Apple fandom has inspired a generation of designers to create products that complement, contrast or clash with design guru Jonathan Ive’s cleverly thought out consumer electronics. We’ve pulled together a list of Apple-themed products — both real and conceptual –- that ooze wit, and celebrate those that nod to …

Jalen Rose is a former 13-year NBA star and current ESPN sports analyst but may be best known for being a member of the famous University of Michigan Fab Five . The big game is this weekend. Super Bowl XLIV will feature the Indianapolis Colts, from the AFC, and the New Orleans Saints, from…

Online video viewing is more ubiquitous than ever. According to comScore , in the month of December 178 million people watched 33.2 billion videos , with the average viewer watching 187 videos per month in the U.S. The astronomical numbers for December mean that viewers tuned into two billion more videos than in November , and that, as …

Sports fans, rejoice: Hulu’s online TV catalog just added the NFL Network to its roster. The Fox/ABC/NBC joint venture just announced that it’s adding eight shows from the National Football League’s dedicated channel, along with highlights from past seasons for every NFL team. Here are the shows that have …

More than 100,000 people on Facebook have declared today National Lady Gaga Day . It’s difficult to be sure what this day entails exactly, but presumably elaborate costumes will be part of it. Point is, it’s gone sort of viral. Gaga is everywhere now. Student Sarah Jane Elliott founded the Facebook event, …

The NFL has announced that it’ll be bringing its all-action, all-the-time RedZone content to cellphones in time for next season, offering tons of game-day coverage on the go to anyone willing to pay the price. Thing is, said price hasn’t been announced — but if it’s reasonable, it could put…

The Red Cross text messaging campaign has raised nearly $18 million for Haiti relief, according to the State Department’s Katie J Stanton today. Just four days ago we reported that the total had passed $5 million . Promos during the NFL playoffs helped boost donations, Stanton explains on her Twitter feed . Now she&#…

John Thornton ( @JohnThornton ) played in the NFL for 10 seasons with the Titans (1999-2002) and Bengals (2003-2008). He now runs Jockbiz.com , hosts “Bengals Rountable” on 700WLW in Cincinnati, and blogs at Allproblogger.com . This is the first full NFL season where a large number of players have …

The Social Analyst is a weekly column by Mashable Co-Editor Ben Parr, where he digs into social media trends and how they are affecting companies in the space. As the year comes to a close, several social media companies decided to take a look back and reflect on the events, people, technologies…